Saliendo un poco de la política o del fútbol, quiero hablar de mi otra pasión, la Murga Uruguaya. Aunque el Carnaval sea sólo en verano, muchos consideran que en realidad "Todo el año es carnaval". Y dentro de lo que es la cultura uruguaya, era imposible imaginar que esta música no se meta en otros aspectos de la sociedad y la comunicación. Hoy voy a hablar, y dejarles los videos, de algunas publicidades uruguayas que usan la murga, o algún cantante del género, o inclusive el coro de murga en otro ritmo musical. También como una multinacional debió imprimirle un sello local a una marca que parecía ser un fenómeno mundial que no distinguía fronteras.

En Uruguay, a las publicidades les dicen "Reclames", y desde ese punto es que empieza el sello local. Voy a poner algunas que encontré en Youtube y otras que subí yo o que tuve que editar para que se vean mejor (una estaba escondida en un extenso video de 10 minutos con muchos reclames más)

1. Producto: Helados "Crufi". Está interpretado por Jaime Roos y lo llamativo es que es una canción del disco "Fuera de Ambiente" que no sufrió modificaciones para usarse en la publicidad.



2. Producto: Uruguay Natural. Usando un tema histórico del Carnaval montevideano, el Ministerio de Turismo le hizo un homenaje a los balnearios uruguayos. Cambiandole la letra al "Saludo a los Barrio" de la Reina de La Teja. Si no conocen el tema oiriginal, no sigan entrando a este blog (?), Ja!. Era un chiste, si no lo conocen escuchenlo antes en este link para entender más porque creo que la publicidad es genial. El sonido a "murga vieja" y obviamente "de la Teja" la hacen excelente.


3. Producto: Azucar Bella Unión. No es exactamente una canción murguera, porque, a pesar de tener el ritmo de marcha camión, no suena al principio como murga. Al final, un coro de murga entra y le da voz al reclame de esta empresa estatal, creada hace tres años para reactivar uno de los ingenios azucareros más representativos del país.


4. Producto: Diario El País. Exactamente no se de que año es, pero es de los 90'. Una excelente canción de Rubén Rada (incluida en un disco posterior) muestra un poco de ese sentir uruguayo en el exterior, y de como un simple diario puede hacer recordar tantas cosas hermosas. Como detalle cuento que el tema lo hacíamos en el coro en el que estoy y que luego me enteré de el verdadero origen del mismo.


5. Producto: Frigorífico Schneck. Quizás el mejor de toda esta serie. El tema fue escrito por Daniel Pereyra (ex Falta y Resto) y está cantado por él y por Freddy "Zurdo" Bessio. La bateria es la de Agarrate Catalina. Es de la onda del anterior y resalta la identidad uruguaya.


6. Producto: Coca-Cola. Como les dije arriba, una multinacional hizo una versión local y exclusiva para un país de 3.000.000 de habitantes. Algo muy loco. Es parte de la serie "Hoy quiero que me mires", que funcionó como "publicidad viral" el último verano. La idea de la empresa era que los consumidores hicieran sus propias versiones, y para incentivarlos fueron haciendo versiones que se pasaron en la tele. Esta versión está interpretada por tipos muy groso del Carnaval uruguayo: Edu "Pitufo" Lombardo, "Pinocho" Routin, Marcel Keroglian y uno de los hermanos Ibarburú (no me acuerdo cual).


Los dejo, y mañana seguiré posteando.

37 Comentarios:

El Conurbano dijo...

epa! que lindo quedó esto.
che, me gustó el del frigorífico. El Fredy es un capo total.
Y la verdad que lo de Rada con El País, bueno, en fin.....

saludos!

Christian Libonatti dijo...

Gracias Conu por pasar por el blog. Sos el mejor lector, como ya te dije el otro día.. ja!

El tema de Rada (sacando para quien lo hizo) me encanta, y es un tema que me emociona. Y obviamente el de Schneck es excelente y el mejor comercial que vi en muucho tiempo.

Salú!

Ceci dijo...

Muy bueno el post, Uruguay suele tener buenos reclames.
Y muy bueno el blog. Lo tendré en cuenta.
Serías algo así como un argen-guayo? Jeje

Christian Libonatti dijo...

Si, se podría decir que si.. ja! Pero argentino por nacimiento y uruguayo por cariño a ese gran país.

Y eso que aún no conozco Montevideo.. ja!

salú!

Ceci dijo...

Jaja, me parece bien. El mío sería un caso parecido, pero diferente (?). Y cuando puedas hacete un viaje a Montevideo, que es una ciudad hermosa. Recomiendo particularmente el Mercado del Puerto, entre muchas otras cosas.
Ah, llegué hasta acá a través de La Redó.
Saludos

airene dijo...

PD: llegué a tu blog por tu nota del Canario. Hoy se fue el Murguero Oriental...

airene dijo...

No salió el comentario anterior en que te agradecí por saber captar lo que sentimos de este lado del rio con esta música. Los "reclames" no la toman porque si, nos conmueve hasta lo mas hondo y es nuestra identidad. Nací en La Teja y vivo en plena calle Isla de Flores, en el Barrio Sur donde pasan las llamadas, murga y candombe. Gracias por los comentarios atinados y conocedores de nuestra realidad, y no te sientas escribiendo en vano, estamos del otro lado aunque no siempre se escriba. Son muchos los que leen. Gracias y hasta la próxima.

Christian Libonatti dijo...

Gracias airene, me pone muy bien lo que decis. Seguro que los reclames tocan en lo más profundo, de hecho cuando vi el de Schneck por primera vez me emocione...

Y ya voy a estar por Montevideo y me podré emocionar con esa ciudad que ya es parte de mis sueños...

salú!

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