En Uruguay, a las publicidades les dicen "Reclames", y desde ese punto es que empieza el sello local. Voy a poner algunas que encontré en Youtube y otras que subí yo o que tuve que editar para que se vean mejor (una estaba escondida en un extenso video de 10 minutos con muchos reclames más)
1. Producto: Helados "Crufi". Está interpretado por Jaime Roos y lo llamativo es que es una canción del disco "Fuera de Ambiente" que no sufrió modificaciones para usarse en la publicidad.
2. Producto: Uruguay Natural. Usando un tema histórico del Carnaval montevideano, el Ministerio de Turismo le hizo un homenaje a los balnearios uruguayos. Cambiandole la letra al "Saludo a los Barrio" de la Reina de La Teja. Si no conocen el tema oiriginal, no sigan entrando a este blog (?), Ja!. Era un chiste, si no lo conocen escuchenlo antes en este link para entender más porque creo que la publicidad es genial. El sonido a "murga vieja" y obviamente "de la Teja" la hacen excelente.
3. Producto: Azucar Bella Unión. No es exactamente una canción murguera, porque, a pesar de tener el ritmo de marcha camión, no suena al principio como murga. Al final, un coro de murga entra y le da voz al reclame de esta empresa estatal, creada hace tres años para reactivar uno de los ingenios azucareros más representativos del país.
4. Producto: Diario El País. Exactamente no se de que año es, pero es de los 90'. Una excelente canción de Rubén Rada (incluida en un disco posterior) muestra un poco de ese sentir uruguayo en el exterior, y de como un simple diario puede hacer recordar tantas cosas hermosas. Como detalle cuento que el tema lo hacíamos en el coro en el que estoy y que luego me enteré de el verdadero origen del mismo.
5. Producto: Frigorífico Schneck. Quizás el mejor de toda esta serie. El tema fue escrito por Daniel Pereyra (ex Falta y Resto) y está cantado por él y por Freddy "Zurdo" Bessio. La bateria es la de Agarrate Catalina. Es de la onda del anterior y resalta la identidad uruguaya.
6. Producto: Coca-Cola. Como les dije arriba, una multinacional hizo una versión local y exclusiva para un país de 3.000.000 de habitantes. Algo muy loco. Es parte de la serie "Hoy quiero que me mires", que funcionó como "publicidad viral" el último verano. La idea de la empresa era que los consumidores hicieran sus propias versiones, y para incentivarlos fueron haciendo versiones que se pasaron en la tele. Esta versión está interpretada por tipos muy groso del Carnaval uruguayo: Edu "Pitufo" Lombardo, "Pinocho" Routin, Marcel Keroglian y uno de los hermanos Ibarburú (no me acuerdo cual).
Los dejo, y mañana seguiré posteando.
epa! que lindo quedó esto.
ResponderBorrarche, me gustó el del frigorífico. El Fredy es un capo total.
Y la verdad que lo de Rada con El País, bueno, en fin.....
saludos!
Gracias Conu por pasar por el blog. Sos el mejor lector, como ya te dije el otro día.. ja!
ResponderBorrarEl tema de Rada (sacando para quien lo hizo) me encanta, y es un tema que me emociona. Y obviamente el de Schneck es excelente y el mejor comercial que vi en muucho tiempo.
Salú!
Muy bueno el post, Uruguay suele tener buenos reclames.
ResponderBorrarY muy bueno el blog. Lo tendré en cuenta.
Serías algo así como un argen-guayo? Jeje
Si, se podría decir que si.. ja! Pero argentino por nacimiento y uruguayo por cariño a ese gran país.
ResponderBorrarY eso que aún no conozco Montevideo.. ja!
salú!
Jaja, me parece bien. El mío sería un caso parecido, pero diferente (?). Y cuando puedas hacete un viaje a Montevideo, que es una ciudad hermosa. Recomiendo particularmente el Mercado del Puerto, entre muchas otras cosas.
ResponderBorrarAh, llegué hasta acá a través de La Redó.
Saludos
PD: llegué a tu blog por tu nota del Canario. Hoy se fue el Murguero Oriental...
ResponderBorrarNo salió el comentario anterior en que te agradecí por saber captar lo que sentimos de este lado del rio con esta música. Los "reclames" no la toman porque si, nos conmueve hasta lo mas hondo y es nuestra identidad. Nací en La Teja y vivo en plena calle Isla de Flores, en el Barrio Sur donde pasan las llamadas, murga y candombe. Gracias por los comentarios atinados y conocedores de nuestra realidad, y no te sientas escribiendo en vano, estamos del otro lado aunque no siempre se escriba. Son muchos los que leen. Gracias y hasta la próxima.
ResponderBorrarGracias airene, me pone muy bien lo que decis. Seguro que los reclames tocan en lo más profundo, de hecho cuando vi el de Schneck por primera vez me emocione...
ResponderBorrarY ya voy a estar por Montevideo y me podré emocionar con esa ciudad que ya es parte de mis sueños...
salú!
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